Spara
CRM Goes Digital
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization.
- Undertitel
- Design and Use of Digital Customer Interface in Marketing, Sales and Service
- Redaktör
- Sabine Kirchem, Martin Stadelmann, Mario Pufahl, David Laux
- Upplaga
- 2024 ed.
- ISBN
- 9783658457976
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2025-02-13
- Sidor
- 302
