Creativity and Innovation as Business Model. Mere Buzzwords or Success Factor?

Scientific Essay from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Åbo Akademi University (Economy), course: Creative Business, language: English, abstract: This academic paper discusses the factors of creativity and creative industries and their relation to innovation. What is creativity? How can creativity be theorized? How is creativity and knowledge/intelligence interlinked? This paper emphasizes the importance of understanding how creativity and innovation create value, and the way in which this can be managed (or not!) in organizations.