
Creating Corporate Reputations
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.
- Undertitel
- Identity, Image, and Performance
- Författare
- Grahame Dowling
- ISBN
- 9780199252206
- Språk
- Engelska
- Vikt
- 475 gram
- Utgivningsdatum
- 2002-06-13
- Förlag
- Oxford University Press
- Sidor
- 320
