Spara
Contingency Factors of Marketing-Mix Standardization
Författare:
häftad, 2010
Engelska
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
- Undertitel
- German Consumer Goods Companies in Central and Eastern Europe
- Författare
- Roxana Codita
- ISBN
- 9783834925961
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2010-12-09
- Förlag
- GWV Fachverlage GmbH
- Sidor
- 312
