Contemporary Direct Marketing

Facts101 is your complete guide to Contemporary Direct Marketing. In this book, you will learn topics such as Developing Lists and Discovering Markets, Planning and Creating a Value Proposition: The Offer, Planning and Creating Compelling Message Strategies, and Designing and Employing Print plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.