Consumer Psychology

Consumption Psychology adopts the project course theory to develop the course of the consumption psychology and implements the structure of combining case teaching and project teaching. It divides the classical consumption psychology theory, factors that influence the consumption psychology and cases into five projects. Through case introduction, case analysis, discussion and training, it introduces relevant theories through cases and make students complete learning tasks under the guidance of teachers, inspire their learning interests and combine the case analysis and skill training in the real training to carry out lasting training on students and consolidate the knowledge that has been learned. The project teaching emphasizes students' application of the consumption psychology knowledge and represents the developmental direction and teaching characteristics of higher vocation college's course reform.