Consumer Perception of Internal Brand Extension
- Undertitel
- A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
- Författare
- Victoria Homeier
- Upplaga
- 18001
- ISBN
- 9783668604872
- Språk
- engelska
- Vikt
- 64 gram
- Utgivningsdatum
- 2018-01-15
- Förlag
- Grin Verlag
- Sidor
- 40

