Spara
Consumer Innovation at the Base of the Pyramid
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India.
- Undertitel
- Emerging Patterns of User Innovation in a Resource-Scarce Setting
- Författare
- Sarah Praceus
- ISBN
- 9783658051044
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2014-04-22
- Förlag
- Springer
- Sidor
- 170
