
Consumer Demographics and Behaviour
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.
- Undertitel
- Markets are People
- Författare
- Jo M. Martins, Farhat Yusuf, David A. Swanson
- ISBN
- 9789400718548
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2011-11-02
- Förlag
- Springer
- Sidor
- 214
