Gå direkt till innehållet
Compulsive Buying
Spara

Compulsive Buying

Lägsta pris på PriceRunner
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
Undertitel
Consumer Traits, Self-Regulation, and Marketing Ethics
ISBN
9781793645753
Språk
Engelska
Vikt
272 gram
Utgivningsdatum
2023-08-29
Sidor
166