Cold Calling Techniques (That Really Work!)

The definitive guide to cold calling success!

For more than thirty years, Stephan Schiffman, America''s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he''ll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you''ll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:

• Turn leads into prospects
• Learn more about the client''s needs
• Convey the ability to meet the client''s demands
• Overcome common objections

With Cold Calling Techniques (That Really Work!), 7th Edition, you''ll watch your performance soar as you beat the competition and score a meeting every time!