
Channel Strategies and Marketing Mix in a Connected World
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.
- Redaktör
- Saibal Ray, Shuya Yin
- Upplaga
- 2020 ed.
- ISBN
- 9783030317355
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2021-01-21
- Sidor
- 282
