Buyer-Based Marketing: Widening the Net of Account-Based Marketing

Buyer-Based marketing is a rinse-reuse-recycle marketing system. You can create one program, test it, edit, and then reuse. You can use one program to cut the time needed to develop another. You keep building and building until you have a system of high-performing programs that almost run themselves. It's a long and laborious process to get there, but if you follow the outline contained in the book, and fully complete the sections, you will gain a deep understanding of your customers, the markets you serve, and where your product or service lives in a world of competitors. The best part is, you'll sound like you know what you are doing and will have a precise and tested system to rely on - and use over and over again.