Business Tools, Not Platitudes

Lloyd Lim, who operated a small family business for more than ten years, knows that not everyone is a business genius.

But anyoneeven first-time entreprenuerscan learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise.

In this business guidebook, youll get guidance on launching a business that fits your natural strengths. Learn how to:

maintain a competitive advantage over time;

observe the difference between upside risk and

downside risk;

value customers giving you meaningful feedback; and

develop a strategic plan to help you succeed.

Lim also touches on key concepts such as cultivating relationships, slashing costs prudently, and developing the right mindset. The appendix contains a series of staff training modules that any organization can adapt for its own use.