Business Strategy for A2

Business Strategy meets the requirements of the OCR specifications for the Advanced GCE (A level) compulsory synoptic module. Each unit is clearly structured, with a list of learning objectives at the start. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject. Features include: • stimulating case study examples • activities to develop understanding of topics • practical advice on how to succeed in exams • a glossary of concepts and terms