Business on a Shoestring

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company''s sales is essential if you''re going to make a success of your business. This revised edition covers:

• Looking at your current sales and working out where you want to go next
  
• Making sure you''re meeting a need
  
• Playing to your strengths
  
• Looking at your prices (and how you present them)
  
• Talking to and nurturing your existing customers
  
• Looking for new customers
  
• Responding promptly to prospects
  
• Improving your post-sales service
  
• Working to guarantee repeat sales

''a great little package'' The Bookseller