Gå direkt till innehållet
  1. Böcker
  2. Facklitteratur
  3. Ekonomi & ledarskap

Building Brand Authenticity

504 kr
Lägsta pris på PriceRunner

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Författare
M. Beverland
ISBN
9780230250062
Utgivningsdatum
2009-10-23
Sidor
240