Broken to Better

Being a business owner is not for the faint of heart. It takes a firm resolve, theability to persevere and pivot during challenging times, the humility to admitmistakes, and empathy for the people around you. Understanding who you are iscritical to that journey. In Broken to Better, Michael Kurland candidly shares everystep of his own entrepreneurial odyssey—selling everything he owned, driving acrossthe country to launch his new business, and ultimately building a purpose-drivenculture that aligns purpose with profit. Along the way, Kurland distills a lifetimeof experience down to its purest essence. From key principles of organizationalstrength to the secrets of profitability and growth, Broken to Better offers up allhis triumphs and mistakes in the same spirit of perseverance, fearlessness, empathy,and gratitude. Although Kurland humbly claims he did "whatever it took to avoidfailing," the truth shines through on every page—he did whatever it took to BeBetter.