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Branded Spaces

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Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.

Undertitel
Experience Enactments and Entanglements
ISBN
9783658015602
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2013-03-16
Förlag
Springer
Sidor
278