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Brand Storming

Engelska
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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Undertitel
Managing Brands in the Era of Complexity
Upplaga
1st ed. 2009
ISBN
9781349308002
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2008-12-12
Sidor
223