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Brand Romance
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Brand Romance

Författare:
Engelska
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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Undertitel
Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Författare
Y. Kusume, N. Gridley
Upplaga
1st ed. 2013
ISBN
9781349474813
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2013-01-01
Sidor
235