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Brand Medicine
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Brand Medicine

Engelska
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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Undertitel
The Role of Branding in the Pharmaceutical Industry
Upplaga
1st ed. 2001
ISBN
9781349425884
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2001-04-27
Sidor
308