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Brand Gender

Författare:
Engelska
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Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
Undertitel
Increasing Brand Equity through Brand Personality
Författare
Theo Lieven
Upplaga
Softcover reprint of the original 1st ed. 2018
ISBN
9783319868097
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-08-14
Sidor
265