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Brand Gender
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Brand Gender

Författare:
inbunden, 2017
Engelska
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Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
Undertitel
Increasing Brand Equity through Brand Personality
Författare
Theo Lieven
Upplaga
1st ed. 2018
ISBN
9783319602189
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2017-10-19
Sidor
265