
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
- Undertitel
- A critical and exploratory approach on the brand KFC
- Författare
- Ragesh Ragavan Pillai
- ISBN
- 9783656739135
- Språk
- Engelska
- Vikt
- 132 gram
- Utgivningsdatum
- 2014-10-09
- Förlag
- Grin Publishing
- Sidor
- 94
