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Brand Choice and Loyalty
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Brand Choice and Loyalty

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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.

Undertitel
Evidence from Swiss Car Registration Microdata
Författare
Beat Meier
Upplaga
2020 ed.
ISBN
9783658280130
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2019-10-08
Sidor
109