Brand Asset Management
191 kr
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
- Undertitel
- Driving Profitable Growth Through Your Brands
- Författare
- Davis Scott M.
- ISBN
- 9780787963941
- Språk
- engelska
- Vikt
- 354 gram
- Utgivningsdatum
- 2002-10-18
- Förlag
- John Wiley & Sons Inc
- Sidor
- 288
