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Engelska
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A leading CEO, with years of experience, delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions and what is needed to succeed in the world's largest market. Reprint. 15,000 first printing.
Undertitel
Selling to the New Chinese Consumer
Författare
Tom Doctoroff
ISBN
9781403976635
Språk
Engelska
Vikt
371 gram
Utgivningsdatum
2007-01-01
Sidor
240