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Ben & Jerry's: The Inside Scoop
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"e;Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."e;--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
- Undertitel
- How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
- Författare
- Fred Lager
- ISBN
- 9780307780645
- Språk
- Engelska
- Utgivningsdatum
- 2011-02-02
- Förlag
- CROWN
- Tillgängliga elektroniska format
- Epub - Adobe DRM
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