Bayer AG - How Knowledge Drives Success

Seminar paper from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Cologne Business School Koln, course: Knowledge Management (Marketing), language: English, abstract: Every day we are faced with an increasing amount of information and it is becoming more and more difficult to find the really important parts. And all this in a time in which decisions must be made more rapidly than ever before. Nowadays, knowledge is the most important productive factor by representing the real dif-ferentiation potential for people and companies knowledge is a matter of survival. Therefore, Knowledge Management (KM in short) is a discipline used to systematically lever-age expertise and information to improve organizational efficiency, responsiveness, compe-tency and innovation. KM normally provides a framework, tools and techniques to reuse captured intellectual as-sets because the key enterprise resources of a company are people and information. Therefore, this report will introduce you to the management of information and knowledge at the Bayer AG, one of the world s largest health care and chemicals group.