Why does Amadi's mother insist he learn to read words when he is going to be a great businessman? Why should an Igbo man of Nigeria waste precious time on books, anyway?When Amadi disobeys his mother and runs off to the market instead of sticking around for a reading lesson, he encounters a much-admired older boy secretly reading at a book stall. Crowding himself in among the stacks of books, Amadi becomes intrigued by a storybook with pictures of a strange white creature with a carrot for a nose. Over the course of a typical mischievous day, unable to shake his questions about the snowman, Amadi discovers the vast world reading could open up--especially for an Igbo man of Nigeria.