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Advertising Literacy for Young Audiences in the Digital Age
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Advertising Literacy for Young Audiences in the Digital Age

inbunden, 2024
Engelska
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This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.

Undertitel
A Critical Attitude to Embedded Formats
Upplaga
2024 ed.
ISBN
9783031557354
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-04-16
Sidor
168