Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. How the salesman becomes A producer Personal salesmanship enhanced by advertis ing - The salesman produces satisfactions - The essence of real values - Satisfactory Shoes are produced by salesman as well as by shoemakers - Identical automobiles have radically different reputations - How a paper salesman made his goods more valuable - A dealer in ranges, with twenty nine years' experience, learns something new - What a range will do, and not what.