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Advances in Advertising Research XV

Inbunden, 2026
engelska
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Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Undertitel
Moving Forward, Looking Back: Advertising in the Advent of AI
ISBN
9783658491130
Språk
engelska
Vikt
518 gram
Utgivningsdatum
2026-01-03
Sidor
363