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Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).
- Undertitel
- Designing and Communicating Experience
- Redaktör
- Martin K.J. Waiguny, Sara Rosengren
- Upplaga
- 2021 ed.
- ISBN
- 9783658322007
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2021-09-02
- Förlag
- Springer Gabler
- Sidor
- 355
