Advances in Advertising Research (Vol. VI)
651 kr
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- Undertitel
- The Digital, the Classic, the Subtle, and the Alternative
- Redaktör
- Verlegh Peeter, Voorveld Hilde, Eisend Martin
- ISBN
- 9783658140823
- Språk
- engelska
- Vikt
- 281 gram
- Utgivningsdatum
- 2016-08-23
- Sidor
- 406
