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Advanced Media Planning
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Advanced Media Planning

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Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

Upplaga
Softcover reprint of the original 1st ed. 1998
ISBN
9781461346777
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2012-09-05
Sidor
112