
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
- Författare
- John R. Rossiter, Peter J. Danaher
- Upplaga
- Softcover reprint of the original 1st ed. 1998
- ISBN
- 9781461346777
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2012-09-05
- Sidor
- 112
