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Achieving Brand Loyalty in China through After-Sales Services
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
- Undertitel
- With a Particular Focus on the Influences of Cultural Determinants
- Författare
- Alexander Frass
- Upplaga
- 1st ed. 2016
- ISBN
- 9783658143664
- Språk
- Engelska
- Vikt
- 310 gram
- Serie
- Business Analytics
- Utgivningsdatum
- 2016-06-16
- Förlag
- Springer
- Sidor
- 317
