
Absolute Essentials of Strategic Management
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
- Författare
- Barry Witcher
- ISBN
- 9781138365377
- Språk
- Engelska
- Vikt
- 380 gram
- Utgivningsdatum
- 2019-09-03
- Förlag
- Routledge
- Sidor
- 108
