
A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
- Upplaga
- 2006 ed.
- ISBN
- 9780387261751
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2005-09-28
- Sidor
- 581
