A Deliberate Pause

Instead of deliberately pausing to take a fresh look at entrepreneurship, we continue to repeat the same errors: •    We seek a formulaic answer, a recipe, for how to make an entrepreneurial undertaking succeed. There isn’t one. •    We believe the story of the individual entrepreneur tells us the story of entrepreneurship. It doesn’t even come close. •    And narrower still than looking to one story, we look to one source, one time, or one form of entrepreneurship in our search for its secrets. Why? Ironically, approaching entrepreneurship this way is the opposite of what entrepreneurs do when seeking to understand something and find its value. True entrepreneurs pause—deliberately, habitually. As they do, they look for and see patterns others miss—patterns they can act on, draw others to, and extract value from as never before. Even more compelling (and revealing), the best do so not for a personal reward but for the advancement of humanity. A Deliberate Pause takes an entrepreneurial look at entrepreneurship, learning from those who know best what really makes it work. Larry Robertson combines his vast experience with the sage insights of more than 200 individuals living in the entrepreneurial universe. In doing so, he shows us the power of a deliberate pause and the truth about entrepreneurship as we’ve never known it before. More, he places the power directly in our hands and invites each of us to change our lives and our world.