Summary: Ben & Jerry's. The Inside Scoop Fred "e;Chico"e; Lager

This work offers a summary of the book "e;BEN & JERRY'S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor"e; by Fred "e;Chico"e; Lager.Fred "e;Chico"e; Lager is a former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together with Ben Cohen and Jerry Greenfield, he built this successful company.In Ben & Jerry's: The Inside Scoop, Fred "e;Chico"e; Lager tells his own experiences creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterizes Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded.Ben & Jerry's: The Inside Scoop is an inspirational business book for entrepreneurs struggling with their own young business as well as a great read for ice cream lovers.