Shaping Cultural Identity and Values of Malaysian Youth Through Anime. A Study on Influence and Impact

Master's Thesis from the year 2023 in the subject Communications - Ethics in the Media, Monash University Malaysia, Sunway Campus (Arts and social science), language: English, abstract: This paper aims to investigate the influence of anime on the values and cultural identity of Malaysian youth. It explores how anime precipitates shifts in attitudes, social relationships, and values among adolescents and how they manage challenging circumstances through anime. It also discusses how anime can shape cultural identity and stresses the importance of parental and educators' supervision in monitoring anime consumption and promoting healthy media use.