New Space technologies, Earth observation and satellite navigation in particular, have proven to be invaluable drivers of sustainable development, thus contributing to the protection of several human rights (the "e;Good"e;). At the same time, however, New Space technologies raise concerns for the right to privacy (the "e;Bad"e;), and face a number of challenges posed by hostile cyber operations (the "e;Ugly"e;). Dr. Arianna Vettorel analyzes the relevant international, European and domestic legal frameworks and highlights the need for several innovative approaches and reforms, in a transnational and bottom-up perspective, in order to maximize the Good, and minimize the Bad and the Ugly, of New Space technologies.