Redefining Public Relations in Emerging Markets

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.  Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.