Local Press and the Community

Essay from the year 2002 in the subject Communications - Print Media, Press, grade: 1 (A), Liverpool John Moores University (Media), language: English, abstract: This essay will evaluate the changing connection between the local press and thecommunity. It will firstly describe the local press and summarise its different forms ofpublications like the weekly and daily paid-for newspapers and the free sheets. It willfurther historically analyse the ideology behind the local press and the ideals it standsfor. After that, the essay will summarise why the local press matters, as well for thewhole media market, the advertisers as for the community. It will then summarise twobig changes in the local press, which influenced the relationship with the community:First, the introduction and rise of the so-called free sheets and free newspapers, andthen the commercialisation and globalisation of the local media market. Finally, theessay will conclude with the changes which are expected to come - and lately came -in the local press and evaluate which way they can find and have found - to getalong with them.