I INC. Be the CEO of your Brand

What do Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga have incommon - and what do you have in common with them?The answer is simple: Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga are not only highlysuccessful people in their own right, but they each have a uniquely powerful personal brand - andyou have the same opportunity to give yourself a distinctive and recognisable personal brand of yourown. In her book on owning your brand, Kate Moodley provides valuable and practical insight into theworld of branding viewed from some of the worlds most powerful brands including a look at actionsthat have destroyed brands. You will leave this book stimulated, challenged and with a verve to growone of your greatest assets - your personal brand!