History of Public Relations in China

This book is the first on the history of Chinese public relations, and has been selected as one of the "e;40 representative books for 40 years of public relations in China"e; by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the "e;reform and opening"e; policy was adopted in 1978 - to the present.The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understandingof the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.