Handbook of Slogans

Every Little Helps...Just Do It...Life's GoodThe ultimate guide to the world's greatest slogans.Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:What makes a memorable sloganThe most successful examples in your own industryThe stories behind the best-known slogans of over 60 companiesA directory of a further 2,500 slogansThe Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.