This book focuses on the key ideas of the most important modern psychologists. Nineteen classic "e;great ideas"e; in psychology are critically assessed in their cultural and historical context, with topics ranging from neuroscience to personality, development to socio-cultural issues. The simple narrative style and chapter structure, combined with "e;critical thinking questions"e; and a shortlist of essential readings for further study at the end of each chapter, provides an ideal approach for anyone interested in learning about the key ideas and theories in psychology